Marketing automation has become a critical tool for businesses to reach and engage with their target audience effectively. Here are 5 ways to maximize the benefits of marketing automation: Segment your audience: One of the key benefits of marketing automation is the ability to personalize campaigns for different segments of your audience. By understanding your […]
Knowing when to send an email is just one of the many thoughts that goes through our minds when setting up our automations or scheduling our campaigns. Do we send emails based on where we are located? This has been the thought of many organizations, even if they are more of a national or global […]
Shopify has made a “strategic investment” of $100 million with Klaviyo, according to TechCrunch. E-commerce marketing automation platform Klaviyo has received a $100 million strategic investment from Shopify, according to documents filed with the U.S. Securities and Exchange Commission. The disclosure coincided with the announcement that Klaviyo and Shopify will strengthen their existing partnership by […]
