Marketing is constantly evolving as we continue to move towards all things digital. About seven years ago, I wouldn’t purchase an item online from a retailer I didn’t recognize. Fast forward those seven years and now I’m buying soaps, deodorants, and shampoo from a company called Dr. Squatch. A lot can change in seven years. […]
One area where ActiveCampaign has lagged on is its CRM function. Over the past couple years, they have made drastic improvements to its platform and capabilities. Recently, ActiveCampaign has announced that you can now store and access important files straight from the deals section. No longer, if you have a file on a customer of […]
Marketing Automation for B2B companies can be a game-changer for any sized organization because it allows for maximum efficiency when done correctly. Whether it’s having your sales team focus on items that drive revenue such as calling a potential customer, or having the perfectly timed email go out to a lead a few moments after […]
Businesses can often times fall into the trap of doing things just to do them. Just because SnapChat exists doesn’t always mean your business should be on or extremely active on SnapChat. You need to weigh your activity level against your production level. Businesses will be on 20 different platforms just to feel like they […]
Marketing has changed significantly over the past 10 years as we continue to shift to all things digital marketing. Seemingly every day, there is a new tool or technology that businesses feel the need to add to their disposal. This, however, causes many to feel overwhelmed by the sheer number of avenues one can take […]
