Marketing automation has become a critical tool for businesses to reach and engage with their target audience effectively. Here are 5 ways to maximize the benefits of marketing automation: Segment your audience: One of the key benefits of marketing automation is the ability to personalize campaigns for different segments of your audience. By understanding your […]
Marketing is constantly evolving as we continue to move towards all things digital. About seven years ago, I wouldn’t purchase an item online from a retailer I didn’t recognize. Fast forward those seven years and now I’m buying soaps, deodorants, and shampoo from a company called Dr. Squatch. A lot can change in seven years. […]
One area where ActiveCampaign has lagged on is its CRM function. Over the past couple years, they have made drastic improvements to its platform and capabilities. Recently, ActiveCampaign has announced that you can now store and access important files straight from the deals section. No longer, if you have a file on a customer of […]
Knowing when to send an email is just one of the many thoughts that goes through our minds when setting up our automations or scheduling our campaigns. Do we send emails based on where we are located? This has been the thought of many organizations, even if they are more of a national or global […]
Shopify has made a “strategic investment” of $100 million with Klaviyo, according to TechCrunch. E-commerce marketing automation platform Klaviyo has received a $100 million strategic investment from Shopify, according to documents filed with the U.S. Securities and Exchange Commission. The disclosure coincided with the announcement that Klaviyo and Shopify will strengthen their existing partnership by […]
Marketing Automation for B2B companies can be a game-changer for any sized organization because it allows for maximum efficiency when done correctly. Whether it’s having your sales team focus on items that drive revenue such as calling a potential customer, or having the perfectly timed email go out to a lead a few moments after […]
Businesses can often times fall into the trap of doing things just to do them. Just because SnapChat exists doesn’t always mean your business should be on or extremely active on SnapChat. You need to weigh your activity level against your production level. Businesses will be on 20 different platforms just to feel like they […]
Marketing has changed significantly over the past 10 years as we continue to shift to all things digital marketing. Seemingly every day, there is a new tool or technology that businesses feel the need to add to their disposal. This, however, causes many to feel overwhelmed by the sheer number of avenues one can take […]
